I ordered some fatwood kindling for my wood stove last night from Plow & Hearth, and wanted to pass along a nice touch from the end of the transaction.
With my purchase, the company commits to planting several trees as part of its Campaign to Reforest America, in partnership with the National Forest Foundation. It's a good cause, and pretty easy and relatively inexpensive to do. Lots of companies do similar things; the rest probably should.
But the execution is actually what made me pause: A nice separate email (in addition to my purchase confirmation), a simple vote so I could pick which of three national forests to support, and links to additional information about the campaign, the partnership, the specific forests, and the issues at stake. It was nothing earth-shattering, but a good reminder that a few extra touches can go a long way toward making your customers feel better about you.
Supporting the environment is good; doing it with engaging and educational content is even better.
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