I'm speaking September 30 at a Breakfast Briefing organized by SMEI (Sales and Marketing Executives International) in Waltham, MA, so if you're in the Boston area and want to talk about what's new and what's working in thought leadership marketing, please check it out here.
I'll be joined by Bob Buday, my partner at The Bloom Group and we'll kick off the discussion with some thoughts and examples on what we consider to be the four hallmarks of successful thought leadership:
- Doing the research to create real intellectual capital
- Shaping stories that speak effectively to the market
- Choosing the right channels, including Web 2.0 social media, to connect with buyers
- Integrating marketing and sales to help close the deal
If you've got ideas on what matters most in thought leadership marketing, please let me know. And I promise not too many slides!
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